I've linked to Brand New's stuff before when it comes to football, most notably when the Champions League branding got updated. The 3D render of the new AC Milan logo looks great, but it's still such a fussy logo and looks more suited to a car manufacturer than a football club.
My own favourite teams, Liverpool and Roma both have complicated logos but the former now use the simplified Liver bird on their kits and Roma have used a simpler version of Lupa Capitolina on some of theirs.
Milan don't have anything to fit that role right now, but perhaps dropping the vertical black and red stripes (already reflected by the pattern on their home kit), it would have greatly simplified things and given more emphasis to their history and origins.
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