Why iPhone Names Have Numbers and Most Other Apple Product Names Don't

the iPhone naming scheme is something I've written about before and reading through John Gruber's arguments in this article I'd concede that I was wrong... I'd prefer a better naming scheme but Gruber is right, chances are that you'd be put off by the '2018 iPhone' if you were buying one today in 2021.

I had to count them in my head to check if this was correct, which of course it was:

If Apple had stuck to a numbering scheme as simple as Apple Watch's, next week's new iPhones would be the iPhones 15

That's 15 generations of iPhone (not including SE & C models). By my count, there have been 32 versions of the iPhone overall and we're going to see versions 33-36 debut next week.