Instagram is Dead

I have never seen what Instagram is now been described so accurately:

What's left is a constantly mutating product that copies features from whatever popular service — Snapchat, TikTok, or whatever. It is all about marketing and pushing substandard products and mediocre services pushed by influencers with less depth than a sheet of paper.

It has become QVC 2.0.

On the occasions I click into Instagram, I end up hooked in reels rather than looking at posts or stories. It's the one area not overrun with ads (yet), but it's also the area that I should spent next to no time in.

There's also some worthwhile commentary on this article by Nick Heer.


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