Zuckerberg: Apple 'Charges as much as it can' for hardware, but Meta is willing to sell at a loss to grow the Metaverse

Mark Zuckerberg:

We're going to build the best hardware in the space and we're going to basically sell it at a break-even point and in some cases, maybe even slightly at a loss in order to basically help grow the ecosystem with the business model of basically having the revenue come through software and services

And advertising. Unless that's being lumped in with 'services', which to me is disingenuous. Being advertised to is not a service. While Zuckerberg might see this as a way to disrupt the hardware space, don't forget that we are the product to Meta unless they decide to give up the creepier sides to their business.

It may well be true that Apple charges as much as it can, but doesn't any business? Meta obviously don't sell ad space at a loss so why would Apple sell their hardware that way?

It's not even a decade since Apple stopped charging for Mac OS upgrades, don't forget. I would much rather pay

I am not comfortable with Apple selling ads in any space given we are not supposed to be the product. Maybe ads around Apple TV+ makes some sense if it's not highly targeted. Entertaining ads are always more interesting and engaging than targeted ads, which come across as creepy.

In any other space though, Apple should steer clear of ads, in my opinion.